About This Publication
Ein Datenmodell zur Unterstützung der Datenintegration von Nutzeraktivitäten aus verschiedenen sozialen Netzwerken was co-authored with Christiane Lehrer and Reinhard Jung. It was presented at the Multikonferenz Wirtschaftsinformatik (MKWI) 2016 and published by Universitätsverlag Ilmenau (ISBN 978-3-86360-132-4).
This paper addresses the practical challenge of unifying heterogeneous user activity data from multiple social networks — specifically LinkedIn, Facebook, and Twitter — into a coherent data model compatible with enterprise CRM platforms.
Published in: MKWI 2016 Conference Proceedings