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Category: Enterprise Architecture

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Practical perspectives on Enterprise Architecture, digital transformation, and business process management — written by the consultants doing the work.

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CategoryResearch (2)Enterprise Architecture (2)Software Migration (2)
A System Architecture for Integrating User Activities in Social Networks with Customer Relationship Management
Enterprise ArchitectureFebruary 26, 2016

A System Architecture for Integrating User Activities in Social Networks with Customer Relationship Management

Presented at MKWI 2016, this paper proposes an eight-subsystem architecture for integrating social network user activities with CRM, validated through a lead management prototype.

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Social Customer Relationship Management: An Architectural Exploration of the Components
Enterprise ArchitectureOctober 15, 2015

Social Customer Relationship Management: An Architectural Exploration of the Components

Presented at I3E 2015 and published by Springer, this paper explores social CRM transformation through five architectural layers: business, process, integration, software, and technology.

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